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SCOR · COMSCORE, INC.

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV–National that helps customers understand the performance of network advertising campaigns; Comscore TV–Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides multichannel video programming distributors and content providers with transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.

Cap structure and valuation

Cap structure
SP$5.00
SO15.2M
Options0.1M
Warrants0.2M
FD SO15.5M
MC$77.7M
Cash$25.7M
Total debt—
EV$52.0M
TTM Multiples
EV / Revenue0.1x
EV / EBITDA2.9x
MC / Net Income—
EV / FCF2.6x
MC / FCF3.9x
Ownership & coverage
Institutional39.7%
Insiders33.1%
# Institutions35
Analysts1
Consensus—
Avg target$5.00
Short % float0.4%
Days to cover1.22

MC = SP × FD SO. EV = MC + Debt − Cash. SP = previous yfinance close. Balance-sheet figures as of 2026-08-10. Multiples use TTM (sum of last 4 quarters); shown as "—" when the denominator is zero or negative, or when fewer than four quarters are reported — a partial sum is not a trailing twelve months. Ownership & coverage per Yahoo Finance as of 2026-09-09 — institutional % is 13F-based, so it can lag a quarter and exceed 100% on share-count timing. Short interest per FINRA bi-monthly reporting, as of 2026-08-14; the float denominator can be unreliable on tiny floats.

Financial statements

LTM12/31/2512/31/2412/31/2312/31/22
Total Revenue 346.94357.47356.05371.34376.42
Revenue YoY % (2.9%)0.4%(4.1%)(1.3%)—
Cost of Revenue 211.88212.76208.71205.58205.29
Gross Profit 135.05144.71147.34165.76171.13
Gross Profit YoY % (6.7%)(1.8%)(11.1%)(3.1%)—
Gross Margin % 38.9%40.5%41.4%44.6%45.5%
SG&A 108.89107.50105.30114.51129.65
R&D 29.1930.1733.0733.7036.99
Operating Expense 143.30140.20206.85239.36246.00
Operating Income (8.24)4.51(59.51)(73.60)(74.87)
Operating Income YoY % (282.8%)107.6%19.1%1.7%—
Operating Margin % (2.4%)1.3%(16.7%)(19.8%)(19.9%)
EBITDA 18.1130.78(34.37)(48.61)(30.95)
EBITDA Margin % 5.2%8.6%(9.7%)(13.1%)(8.2%)
Other Income / (Expense) (8.29)(12.59)—(4.23)10.04
Pretax Income (16.54)(8.08)(59.32)(77.83)(64.84)
Tax Provision 1.021.930.921.531.72
Net Income (17.55)(10.00)(60.25)(79.36)(66.56)
Net Margin % (5.1%)(2.8%)(16.9%)(21.4%)(17.7%)
Diluted EPS $7.25$4.25-$15.53-$19.88-$17.71
Basic EPS $7.30$4.30-$15.53-$19.88-$17.71
Diluted Avg Shares 15.25.35.04.84.6
Basic Avg Shares 15.25.25.04.84.6

Insider activity (last 2 years)

Date Filed Reporter Relationship Trans. Date Code Shares Price Total Value
2026-09-08 McLaughlin Matthew F. Director, Officer (Chief Executive Officer) 2026-09-08 P 3,367 $5.19 $17,475
2026-09-08 McLaughlin Matthew F. Director, Officer (Chief Executive Officer) 2026-09-04 P 16,633 $5.06 $84,163
2026-08-31 LIVEK WILLIAM PAUL Director 2026-08-28 P 20,000 $5.23 $104,600
2026-08-27 McLaughlin Matthew F. Director, Officer (Chief Executive Officer) 2026-08-26 P 20,000 $5.26 $105,200
2026-08-24 Kline David Director 2026-08-20 P 7,000 $5.29 $37,030
2026-08-21 Sharma Smriti Officer (See Remarks) 2026-08-20 A 60,000 — $0
2026-08-21 Sharma Smriti Officer (See Remarks) 2026-08-20 A 60,000 — $0
2026-08-21 Curry Mary Margaret Officer (See Remarks) 2026-08-20 A 60,000 — $0
2026-08-21 Curry Mary Margaret Officer (See Remarks) 2026-08-20 A 60,000 — $0
2026-08-21 Liberty Broadband Corp Director, 10% Owner 2026-08-19 J (3,286,825) — $-0
2026-08-21 Liberty Broadband Corp Director, 10% Owner 2026-08-19 J 4,223,621 — $0
2026-08-21 CHARTER COMMUNICATIONS, INC. /MO/ 10% Owner 2026-08-19 J 3,286,825 — $0
2026-08-21 CHARTER COMMUNICATIONS, INC. /MO/ 10% Owner 2026-08-19 J 4,223,621 — $0
2026-07-06 Cerberus Capital Management, L.P. Director, 10% Owner 2026-07-01 A 16,461 — $0
2026-07-06 CHARTER COMMUNICATIONS, INC. /MO/ 10% Owner 2026-07-01 A 16,461 — $0
2026-07-02 Frankel Stuart Brian Director 2026-07-01 A 17,294 — $0
2026-07-02 Wendling Brian J Director 2026-07-01 A 16,461 — $0
2026-07-02 Kline David Director 2026-07-01 A 16,461 — $0
2026-07-02 LIVEK WILLIAM PAUL Director 2026-07-01 A 16,461 — $0
2026-06-18 McLaughlin Matthew F. Director, Officer (Chief Executive Officer) 2026-06-16 A 303,030 — $0
2026-06-18 McLaughlin Matthew F. Director, Officer (Chief Executive Officer) 2026-06-16 A 400,000 — $0
2026-06-18 McLaughlin Matthew F. Director, Officer (Chief Executive Officer) 2026-06-16 M 10,000 — $0
2026-06-18 McLaughlin Matthew F. Director, Officer (Chief Executive Officer) 2026-06-16 M (10,000) — $-0
2026-06-18 Wendling Brian J Director 2026-06-16 M 10,000 — $0
2026-06-18 Wendling Brian J Director 2026-06-16 M (10,000) — $-0
2026-06-18 LIVEK WILLIAM PAUL Director 2026-06-16 M 10,000 — $0
2026-06-18 LIVEK WILLIAM PAUL Director 2026-06-16 M (10,000) — $-0
2026-06-18 CHARTER COMMUNICATIONS, INC. /MO/ 10% Owner 2026-06-16 M 20,000 — $0
2026-06-18 CHARTER COMMUNICATIONS, INC. /MO/ 10% Owner 2026-06-16 M (20,000) — $-0
2026-06-16 McLaughlin Matthew F. Director, Officer (Chief Executive Officer) 2026-06-12 A 449,727 — $0
2026-06-09 Bagdasarian Stephen Officer (Chief Commercial Officer) 2026-06-06 M 2,475 — $0
2026-06-09 Bagdasarian Stephen Officer (Chief Commercial Officer) 2026-06-06 F (726) $7.97 -$5,786
2026-06-09 Bagdasarian Stephen Officer (Chief Commercial Officer) 2026-06-06 M (2,475) — $-0
2025-12-31 Cerberus Capital Management, L.P. Director, 10% Owner 2025-12-29 A 3,286,825 — $0
2025-12-31 Cerberus Capital Management, L.P. Director, 10% Owner 2025-12-29 D (31,928,301) — $-0
2025-12-31 Cerberus Capital Management, L.P. Director, 10% Owner 2025-12-29 A 4,223,621 — $0
2025-12-31 Cerberus Capital Management, L.P. Director, 10% Owner 2025-12-29 A 5,000 — $0
2025-12-31 FISHER ITZHAK Director 2025-12-29 M 10,000 — $0
2025-12-31 FISHER ITZHAK Director 2025-12-29 M (10,000) — $-0
2025-12-31 Banerjee Nana Director 2025-12-29 M 10,000 — $0
2025-12-31 Banerjee Nana Director 2025-12-29 M (10,000) — $-0
2025-12-31 Gillin Leslie Director 2025-12-29 M 10,000 — $0
2025-12-31 Gillin Leslie Director 2025-12-29 M (10,000) — $-0
2025-12-31 Patterson Martin Edward Director 2025-12-29 M 10,000 — $0
2025-12-31 Patterson Martin Edward Director 2025-12-29 M (10,000) — $-0
2025-12-31 CHARTER COMMUNICATIONS, INC. /MO/ 10% Owner 2025-12-29 A 3,286,825 — $0
2025-12-31 CHARTER COMMUNICATIONS, INC. /MO/ 10% Owner 2025-12-29 D (31,928,301) — $-0
2025-12-31 CHARTER COMMUNICATIONS, INC. /MO/ 10% Owner 2025-12-29 A 4,223,621 — $0
2025-12-31 Liberty Broadband Corp Director, 10% Owner 2025-12-29 A 3,286,825 — $0
2025-12-31 Liberty Broadband Corp Director, 10% Owner 2025-12-29 D (31,928,301) — $-0
2025-12-31 Liberty Broadband Corp Director, 10% Owner 2025-12-29 A 4,223,621 — $0
2025-11-17 LIVEK WILLIAM PAUL Director 2025-11-14 S (9,900) $6.55 -$64,845
2025-11-14 LIVEK WILLIAM PAUL Director 2025-11-12 S (1,934) $6.85 -$13,248
2025-11-14 LIVEK WILLIAM PAUL Director 2025-11-12 S (68) $6.99 -$475
2025-11-12 LIVEK WILLIAM PAUL Director 2025-11-11 S (835) $7.08 -$5,912
2025-11-12 LIVEK WILLIAM PAUL Director 2025-11-11 S (2,900) $7.13 -$20,677
2025-11-12 LIVEK WILLIAM PAUL Director 2025-11-10 S (2,206) $7.57 -$16,699
2025-09-30 Bagdasarian Stephen Officer (Chief Commercial Officer) 2025-09-26 M 1,250 — $0
2025-09-30 Bagdasarian Stephen Officer (Chief Commercial Officer) 2025-09-26 F (366) $6.12 -$2,240
2025-09-30 Bagdasarian Stephen Officer (Chief Commercial Officer) 2025-09-26 M (1,250) — $-0
2025-07-03 CHARTER COMMUNICATIONS, INC. /MO/ 10% Owner 2025-07-01 A 20,000 — $0
2025-07-03 FISHER ITZHAK Director 2025-07-01 A 10,000 — $0
2025-07-03 Wendling Brian J Director 2025-07-01 A 10,000 — $0
2025-07-03 LIVEK WILLIAM PAUL Director 2025-07-01 A 10,000 — $0
2025-07-03 McLaughlin Matthew F. Director 2025-07-01 A 10,000 — $0
2025-07-03 Patterson Martin Edward Director 2025-07-01 A 10,000 — $0
2025-07-03 Banerjee Nana Director 2025-07-01 A 10,000 — $0
2025-07-03 Gillin Leslie Director 2025-07-01 A 10,000 — $0
2025-06-20 Wendling Brian J Director 2025-06-17 M 10,739 — $0
2025-06-20 Wendling Brian J Director 2025-06-17 M (10,739) — $-0
2025-06-20 McLaughlin Matthew F. Director 2025-06-17 M 10,739 — $0
2025-06-20 McLaughlin Matthew F. Director 2025-06-17 M (10,739) — $-0
2025-06-20 Patterson Martin Edward Director 2025-06-17 M 10,739 — $0
2025-06-20 Patterson Martin Edward Director 2025-06-17 M (10,739) — $-0
2025-06-20 LIVEK WILLIAM PAUL Director 2025-06-17 M 10,739 — $0
2025-06-20 LIVEK WILLIAM PAUL Director 2025-06-17 M (10,739) — $-0
2025-06-20 Gillin Leslie Director 2025-06-17 M 10,739 — $0
2025-06-20 Gillin Leslie Director 2025-06-17 M (10,739) — $-0
2025-06-20 FISHER ITZHAK Director 2025-06-17 M 10,739 — $0
2025-06-20 FISHER ITZHAK Director 2025-06-17 M (10,739) — $-0
2025-06-20 Banerjee Nana Director 2025-06-17 M 10,739 — $0
2025-06-20 Banerjee Nana Director 2025-06-17 M (10,739) — $-0
2025-06-20 CHARTER COMMUNICATIONS, INC. /MO/ 10% Owner 2025-06-17 M 21,478 — $0
2025-06-20 CHARTER COMMUNICATIONS, INC. /MO/ 10% Owner 2025-06-17 M (21,478) — $-0
2025-06-10 Bagdasarian Stephen Officer (Chief Commercial Officer) 2025-06-06 M 2,475 — $0
2025-06-10 Bagdasarian Stephen Officer (Chief Commercial Officer) 2025-06-06 F (726) $5.09 -$3,695
2025-06-10 Bagdasarian Stephen Officer (Chief Commercial Officer) 2025-06-06 M (2,475) — $-0
2024-12-02 Carpenter Jonathan Director, Officer (Chief Executive Officer) 2024-11-29 M 7,534 — $0
2024-12-02 Carpenter Jonathan Director, Officer (Chief Executive Officer) 2024-11-29 M (7,534) — $-0
2024-09-27 Bagdasarian Stephen Officer (Chief Commercial Officer) 2024-09-26 M 1,250 — $0
2024-09-27 Bagdasarian Stephen Officer (Chief Commercial Officer) 2024-09-26 F (366) $7.14 -$2,613
2024-09-27 Bagdasarian Stephen Officer (Chief Commercial Officer) 2024-09-26 M (1,250) — $-0