BZUN · Baozun Inc.
Could not be re-screened as of 2026-07-15 — share count for BZUN predates its balance sheet (2018-12-31 < 2025-12-31). The figures below are from the last successful run and may be stale.
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
Cap structure and valuation
| Cap structure | |
|---|---|
| SP | $2.72 |
| SO | 172.5M |
| Options | 0.1M |
| Warrants | — |
| FD SO | 172.6M |
| MC | $469.5M |
| Cash | $129.7M |
| Total debt | $220.6M ⚠ |
| EV | $560.4M |
| TTM Multiples | |
|---|---|
| EV / Revenue | — |
| EV / EBITDA | — |
| MC / Net Income | — |
| EV / FCF | — |
| MC / FCF | — |
| Ownership & coverage | |
|---|---|
| Institutional | 24.5% |
| Insiders | 0.0% |
| # Institutions | 84 |
| Analysts | 7 |
| Consensus | — |
| Avg target | $4.23 |
| Short % float | 1.1% |
| Days to cover | 1.79 |
MC = SP × FD SO. EV = MC + Debt − Cash. SP = previous yfinance close. Balance-sheet figures as of 2018-12-31. Multiples use TTM (sum of last 4 quarters); shown as "—" when the denominator is zero or negative, or when fewer than four quarters are reported — a partial sum is not a trailing twelve months. Ownership & coverage per Yahoo Finance as of 2026-07-13 — institutional % is 13F-based, so it can lag a quarter and exceed 100% on share-count timing. Short interest per FINRA bi-monthly reporting, as of 2026-06-29; the float denominator can be unreliable on tiny floats.
This filer tags no warrant count, so FD SO counts it as zero and understates dilution — treat FD SO, MC and EV as a floor. (XBRL reports nothing both for a filer that has none and for one that simply doesn't tag them.)
Debt figure uncertain — $153.7M of liabilities are neither recognized debt nor a named non-debt item. Verify against the filing before relying on EV.
Financial statements
No quarterly data available.
| 12/31/25 | 12/31/24 | 12/31/23 | 12/31/22 | |
|---|---|---|---|---|
| Total Revenue | 1,422.19 | 1,290.84 | 1,241.15 | 1,217.98 |
| Revenue YoY % | 10.2% | 4.0% | 1.9% | — |
| Cost of Revenue | 368.37 | 338.91 | 339.32 | 327.08 |
| Gross Profit | 1,053.82 | 951.93 | 901.83 | 890.89 |
| Gross Profit YoY % | 10.7% | 5.6% | 1.2% | — |
| Gross Margin % | 74.1% | 73.7% | 72.7% | 73.1% |
| SG&A | 657.63 | 561.68 | 519.01 | 441.60 |
| Operating Expense | 1,045.73 | 967.66 | 930.90 | 886.07 |
| Operating Income | 8.09 | (15.73) | (29.07) | 4.83 |
| Operating Income YoY % | 151.4% | 45.9% | (702.2%) | — |
| Operating Margin % | 0.6% | (1.2%) | (2.3%) | 0.4% |
| EBITDA | 39.80 | 17.81 | 6.37 | 33.32 |
| EBITDA Margin % | 2.8% | 1.4% | 0.5% | 2.7% |
| Interest Expense | 6.37 | 5.34 | 5.82 | 8.25 |
| Other Income / (Expense) | (28.84) | 4.96 | 5.21 | (81.23) |
| Pretax Income | (27.12) | (16.12) | (29.69) | (84.66) |
| Tax Provision | 1.42 | 2.84 | 1.69 | 3.84 |
| Net Income | (28.54) | (18.96) | (31.38) | (88.50) |
| Net Income to Common | (34.62) | (25.37) | (39.22) | (94.72) |
| Net Margin % | (2.0%) | (1.5%) | (2.5%) | (7.3%) |
| Diluted EPS | -$0.20 | -$0.14 | -$0.22 | -$0.52 |
| Basic EPS | -$0.20 | -$0.14 | -$0.22 | -$0.52 |
| Diluted Avg Shares | 173.5 | 179.7 | 178.5 | 183.3 |
| Basic Avg Shares | 173.5 | 179.7 | 178.5 | 183.3 |
No quarterly data available.
| 12/31/25 | 12/31/24 | 12/31/23 | 12/31/22 | |
|---|---|---|---|---|
| Cash & Equivalents | 129.75 | 176.64 | 302.75 | 310.85 |
| Short-term Investments | 249.82 | 174.21 | 101.48 | 129.82 |
| Receivables | 310.76 | 278.63 | 307.71 | 332.41 |
| Inventory | 125.76 | 153.09 | 147.20 | 136.72 |
| Other Current Assets | 156.75 | 205.78 | 167.73 | 162.68 |
| Total Current Assets | 972.84 | 988.34 | 1,026.88 | 1,072.48 |
| Net PPE | 108.49 | 112.64 | 119.88 | 100.69 |
| Operating Lease ROU | 93.19 | 105.13 | 150.72 | 122.81 |
| Goodwill | 39.23 | 49.65 | 44.01 | 48.76 |
| Intangible Assets | 46.18 | 48.95 | 43.16 | 45.05 |
| Long-term Investments | — | 46.81 | — | — |
| Other Assets | 125.89 | 46.83 | 90.64 | 77.83 |
| Total Assets | 1,385.81 | 1,398.35 | 1,475.30 | 1,467.62 |
| Accounts Payable | 66.65 | 85.03 | 79.38 | 68.83 |
| Current Lease Liabilities | 34.28 | 33.31 | 46.90 | 34.14 |
| Other Current Liabilities | 420.33 | 395.07 | 403.02 | 430.82 |
| Total Current Liabilities | 521.25 | 513.41 | 529.30 | 533.79 |
| Long-term Lease Liabilities | 70.01 | 81.90 | 112.55 | 97.71 |
| Other Liabilities | 9.26 | 11.11 | 9.25 | 13.13 |
| Total Liabilities | 600.53 | 606.42 | 651.10 | 644.63 |
| Mezzanine Equity | 8.24 | 228.84 | 223.22 | 208.50 |
| Retained Earnings | (133.55) | (94.78) | (71.35) | (33.08) |
| Total Equity | 777.04 | 563.09 | 600.98 | 614.49 |
No quarterly data available.
| 12/31/25 | 12/31/24 | 12/31/23 | 12/31/22 | |
|---|---|---|---|---|
| Net Income | (28.54) | (18.96) | (31.38) | (88.50) |
| D&A | 31.71 | 33.54 | 35.44 | 28.50 |
| Stock-Based Comp | 2.85 | 10.45 | 14.57 | 20.64 |
| Δ Working Cap & Other | 54.10 | (11.16) | 44.50 | 94.83 |
| Operating Cash Flow | 60.12 | 13.88 | 63.13 | 55.47 |
| CapEx | (15.24) | (18.10) | (23.24) | (30.01) |
| Acquisitions | 0.00 | (8.62) | (14.74) | (11.27) |
| Other Investing | (113.26) | (85.29) | (9.96) | (148.17) |
| Investing Cash Flow | (128.50) | (112.01) | (47.94) | (189.45) |
| Stock Buyback | (1.46) | (13.08) | 0.00 | (64.76) |
| Dividends Paid | (3.17) | (0.15) | (0.16) | — |
| Other Financing | (10.74) | 10.53 | (0.97) | (174.53) |
| Financing Cash Flow | (15.37) | (2.70) | (1.13) | (239.29) |
| Free Cash Flow | 44.88 | (4.22) | 39.89 | 25.47 |
No quarterly data available.
| 12/31/25 | 12/31/24 | 12/31/23 | 12/31/22 | |
|---|---|---|---|---|
| Current Ratio | 1.87 | 1.93 | 1.94 | 2.01 |
| Quick Ratio | 1.63 | 1.63 | 1.66 | 1.75 |
| Debt / Equity | 0.77 | 1.08 | 1.08 | 1.05 |
| EBITDA Margin % | 2.8% | 1.4% | 0.5% | 2.7% |
| Working Capital | 451.58 | 474.92 | 497.59 | 538.69 |
| Net Debt | — | — | — | — |
| ROE % | (3.7%) | (3.4%) | (5.2%) | (14.4%) |
| ROA % | (2.1%) | (1.4%) | (2.1%) | (6.0%) |
Insider activity (last 2 years)
| Date Filed | Reporter | Relationship | Trans. Date | Code | Shares | Price | Total Value |
|---|---|---|---|---|---|---|---|
| 2026-06-22 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-18 | P | 10,000 | $2.77 | $27,700 |
| 2026-06-22 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-17 | P | 10,000 | $2.83 | $28,300 |
| 2026-06-22 | Wu Junhua | Director, Officer (Chief Strategy Officer) | 2026-06-17 | P | 18,500 | $2.84 | $52,540 |
| 2026-06-17 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-16 | P | 10,000 | $2.72 | $27,200 |
| 2026-06-17 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-15 | P | 10,000 | $2.79 | $27,900 |
| 2026-06-15 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-12 | P | 10,000 | $2.72 | $27,200 |
| 2026-06-15 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-11 | P | 10,000 | $2.67 | $26,700 |
| 2026-06-15 | Wu Junhua | Director, Officer (Chief Strategy Officer) | 2026-06-11 | P | 18,000 | $2.69 | $48,420 |
| 2026-06-11 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-10 | P | 10,000 | $2.64 | $26,400 |
| 2026-06-11 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-09 | P | 10,000 | $2.72 | $27,200 |
| 2026-06-09 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-08 | P | 10,000 | $2.77 | $27,700 |
| 2026-06-09 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-05 | P | 10,000 | $2.65 | $26,500 |
| 2026-06-05 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-04 | P | 10,000 | $2.67 | $26,700 |
| 2026-06-05 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-03 | P | 10,000 | $2.63 | $26,300 |
| 2026-06-03 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-02 | P | 10,000 | $2.69 | $26,900 |
| 2026-06-03 | Wu Junhua | Director, Officer (Chief Strategy Officer) | 2026-06-01 | P | 20,000 | $2.70 | $54,000 |
| 2026-06-03 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-06-01 | P | 10,000 | $2.73 | $27,300 |
| 2026-06-01 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-05-29 | P | 10,000 | $2.57 | $25,700 |
| 2026-06-01 | Wu Junhua | Director, Officer (Chief Strategy Officer) | 2026-05-28 | P | 19,500 | $2.56 | $49,920 |
| 2026-06-01 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-05-28 | P | 10,000 | $2.56 | $25,600 |
| 2026-05-28 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-05-27 | P | 10,000 | $2.58 | $25,800 |
| 2026-05-28 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-05-26 | P | 10,000 | $2.55 | $25,500 |
| 2026-05-28 | Wu Junhua | Director, Officer (Chief Strategy Officer) | 2026-05-26 | P | 10,000 | $2.55 | $25,500 |
| 2026-05-26 | Ye Changqing | Director | 2026-05-21 | A | 42,000 | — | $0 |
| 2026-05-26 | YU BIN | Director | 2026-05-21 | A | 24,000 | — | $0 |
| 2026-05-26 | Hsia Hsien-Chieng Steve | Director | 2026-05-21 | A | 42,000 | — | $0 |
| 2026-05-26 | Chan Yiu Pong | Director | 2026-05-21 | A | 42,000 | — | $0 |
| 2026-04-21 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-04-17 | P | 16,000 | $3.14 | $50,240 |
| 2026-04-17 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-04-16 | P | 17,500 | $2.84 | $49,700 |
| 2026-04-17 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-04-15 | P | 11,000 | $2.71 | $29,810 |
| 2026-04-15 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-04-14 | P | 11,500 | $2.63 | $30,245 |
| 2026-04-15 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-04-13 | P | 12,100 | $2.48 | $30,008 |
| 2026-04-14 | Wu Junhua | Director, Officer (Chief Strategy Officer) | 2026-04-13 | P | 11,084 | $2.49 | $27,599 |
| 2026-04-14 | Wu Junhua | Director, Officer (Chief Strategy Officer) | 2026-04-10 | P | 5,372 | $2.40 | $12,893 |
| 2026-04-13 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-04-10 | P | 12,400 | $2.43 | $30,132 |
| 2026-04-13 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-04-09 | P | 11,650 | $2.58 | $30,057 |
| 2026-04-10 | Wu Junhua | Director, Officer (Chief Strategy Officer) | 2026-04-08 | P | 30,886 | $2.54 | $78,450 |
| 2026-04-09 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-04-08 | P | 11,600 | $2.58 | $29,928 |
| 2026-04-09 | Qiu Wenbin | Director, Officer (Chief Executive Officer) | 2026-04-07 | P | 12,000 | $2.51 | $30,120 |
| 2026-04-06 | Wu Junhua | Director, Officer (Chief Strategy Officer) | 2026-04-02 | P | 30,000 | $2.47 | $74,019 |
| 2026-04-01 | Wu Junhua | Director, Officer (Chief Strategy Officer) | 2026-03-31 | P | 14,000 | $2.40 | $33,597 |
| 2026-03-31 | Zhu Yanjie | Officer (Chief Financial Officer) | 2026-03-30 | A | 300,000 | — | $0 |